How Global Brands Can Form Partnerships with International Tours & Live Events? – Midem 2019

Build in association with Pollstar, the 2nd edition of the Live Summit will tackle the current challeng-es and rewards of today’s live industry, as part of the global music value chain.
The summit will feature leading live business legends, innovators and upstarts to speak on panels and present case studies, as well as provide delegates with extensive networking opportunities and inspiration.
Blue chip brands have embraced live events as a highly effective way to message passionate con-sumers, and certainly, producers of live events well consider sponsorship revenue as a critical component toward profitability and keeping production values high and ticket prices reasonable. This Live Summit panel will address how brands, events, artists, and tours, can best tap into the opportunities presented in today’s live event marketplace, be they one-off concerts, tours passing through several countries and territories, or festivals, venues, other events. Topics to be discussed include what sort of opportunities are out there, how best to engage fans at these events, what is expected from both parties, how can brand messaging transcend cultural, language, political, and other boundaries, trends in the space, and what is the range of commitment required.

Chris Monaco, Managing Director International, Rogers & Cowan (UK)
Giovanna Perez, Director of Bookings & Sponsorships, CMN Events (USA)
Lars-Oliver Vogt, President Brand Partnership & Media, Live Nation (Germany)
Sam Piccione, President, OVG International, Oak View Group (USA)
Pam Matthews, Executive Director, IEBA (USA)


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