How Global Brands Can Form Partnerships with International Tours & Live Events? – Midem 2019

Build in association with Pollstar, the 2nd edition of the Live Summit will tackle the current challeng-es and rewards of today’s live industry, as part of the global music value chain. The summit will feature leading live business legends, innovators and upstarts to speak on panels and present case studies, as well as provide delegates with extensive networking opportunities and inspiration. Blue chip brands have embraced live events as a highly effective way to message passionate con-sumers, and certainly, producers

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